Emoticons Move to the Business World - Cultural Studies - NYTimes.com →
“I sent a fairly new acquaintance a ‘big hug’ emoticon — which, for the record, was ironic. But anyway, on his iPhone it came up with the symbols, not the smiley face, which don’t look anything like a big hug. From his perspective they look like a view of, er, splayed lady parts: ({}).“He then ran around his lab showing colleagues excitedly what I had just sent him. Half (mostly men) concurred with his interpretation, and the others (mostly women) didn’t and probably thought he was kind of a desperate perv.”